This May, 7-Eleven will officially launch Slurpee Lite, a new sugar-free category of Slurpee. Slurpee Lite is a great alternative for those watching their waistlines with 50% fewer calories than an 8 oz. Wild Cherry flavored Slurpee drink. The launch of Slurpee Lite marks the first sugar-free Slurpee drink to be available at participating 7-Eleven stores nationwide.

Flavored by Fanta, Slurpee Lite will make its debut in May with Slurpee Lite Fanta Sugar-Free Mango. Typically, limited-release Slurpee flavors are kept top-secret until they become available in the stores, but now Slurpee fans can mark their calendars so they can be first in line when each featured flavor hits 7-Eleven stores. The additional Slurpee flavors coming this summer: Fanta Watermelon Lime in June; Slurpee Lite Fanta Sugar-Free Strawberry Banana and Fanta Lemon Crème in July; and Slurpee Lite Fanta Sugar-Free Cherry Limeade and Fanta Orange Xplosion in August.

To celebrate the launch of Slurpee Lite and kick-off summer , 7-Eleven is inviting everyone in for free 7.11 oz. Slurpee on May 23, aka SlurpFREE Day, from 11:00AM to 7:00PM.
Press Release
Press Release:
.pdf | .doc

For more info and/or broadcast hard copies, please contact Elana Gichon,
MagicBullet Media 818.636.7500, elana@magicbulletmedia.com

The New Slurpee Lite is a Hit with the Crowds

download: Windows | Quicktime | Broadcast

Slurpee Lite Product and 7-Eleven Store B-Roll

download: Windows | Quicktime | Broadcast

The Moms Introduce the New Slurpee Lite

download: Windows | Quicktime | Broadcast

Videos

download: Windows | Quicktime | Broadcast

Images

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

Videos

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res

download: Low Res

download: High Res