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China’s diver Wu Minxia mounted the podium winning a gold medal. Great Britain’s cyclist Victoria Pendleton topped the competition at her final Olympic Games with one gold and one silver medal. The group proved the message that “healthy is the new beautiful” and were also featured in Pantene’s first truly global marketing campaign to support the Olympic Games, which featured new packaging and a fully integrated marketing campaign which lived across multiple channels.
In honor of the London 2012 Olympic Games being the first in modern history where women competed in as many sports as men, Pantene, the world’s leading hair care brand and a leading P&G brand, today celebrated the success of its 11 athlete beauty ambassadors, 10 of whom competed in London, for their 12 medals and embodiment of Pantene motto “Healthy is the New Beautiful.”

In London, the Pantene beauty ambassadors won more than 12 medals in six sports, including four gold. Russia’s rhythmic gymnast Evgeniya Kanaeva shined before the world with a gold medal.

Press Release: PDF | Word

For more info and/or broadcast hard copies, please contact Elana Gichon, MagicBullet Media 818.636.7500, elana@magicbulletmedia.com





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Athlete behind-the-scenes video



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LONDON, ENGLAND - AUGUST 09: Olympic track cycling Gold Medalist Victoria Pendleton of Great Britain and Mom Pauline Pendleton at the P&G Salon at the Wella Studio on August 9, 2012 in London, England. (Photo by Miles Willis/Getty Images for P&G)

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U.S. swimmer and 12-time Olympic medalist Natalie Coughlin checks out the Pantene selection at the P&G Beauty Salon. Eamonn MacCormack for Getty/P&G

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